If you want to raise awareness on alcohol-related issues and would like your messages to be research-based, focus tested and effective, we can help. Our comprehensive selection of messages cover a wide variety of issues and can be tailored to fit your budget and the size of
your audience.
Tips for Creating a Public Awareness Media Campaign:
1. Start with research.
Identify what issue you want to address. Using tools like the Community Alcohol Personality Survey will help you focus on where to start.
2. Identify your audience.
Your audience will help determine the delivery method and the types of media needed. We can help develop a campaign to fit a small or large group and have a wide variety of formats available.
3. Focus on a single theme.
To create the most effective campaign possible, it is important to prevent confusion and keep a consistent message by focusing on a single topic. FACE concepts work together to create comprehensive awareness about the issue your research supports.
Sample Awareness Campaigns
FACE will work with you to develop an awareness campaign that clearly communicates your message to your target audience. We will develop your campaign to effectively work within your budget.
Campaign examples include:
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School/Campus Campaign Issue: Binge Drinking Audience: Students Concepts: Shock Therapy Shot Glasses School of Fish Girls in Mirror Formats: Posters, Banners, Bookmarks, Magnets & Camera-ready Art and Wallet Cards |
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Community Campaign Issue: Youth Access/Underage Drinking Audience: Parents Concepts: Easiest Place Four Ways Strings Polluted Stream Formats: Posters, Brochures, Billboards, Television and Radio Public Service Announcements |
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Statewide Campaign Issue: Underage Drinking Audience: Adults Concepts: Unique concepts were created specifically for this campaign (Wyoming) Free Rein Hang On Rope Girl on Horse Formats: Banners, Billboards, Bookmarks, Brochures, Camera-ready Art, Cinema Ads, Clothing, Magnets, Posters, Television and Radio Public Service Announcements |
Call us at 1-888-822-3223 to find out how we can help you tailor a Public Awareness Media Campaign to fit your needs.
