Implementing a Social Marketing Campaign


            Thinking about implementing a social marketing campaign? FACE can help.



            The Power of Social Marketing

            Since the 1970s, social marketing has been a strategic tool for substance
            abuse prevention. Why? Because it combines research and evidence-based
            practices with powerful communication principles (product, price, place and promotion) to help people answer the
            question, “Why should I care?” But it doesn’t stop there. Social marketing goes one step further to establish
            partnerships, create leverage, embed messages and advance policy to increase understanding. The aim is to
            get below the surface. Interrupt behavior. Engage in a new way. Facilitate change. That’s social marketing at its
            finest and it’s what we do best at FACE.



            A Different Kind of Expertise

            FACE works with prevention groups to revolutionize the public’s understanding of alcohol’s impact on individuals,
            communities and society. We use research to create compelling social marketing communications that the public
            can understand and follow. In the past twenty years, we have worked with diverse groups ranging from small
            coalitions to large universities and statewide agencies. Regardless of budget or needs, FACE offers an array of
            services and support that are unique to the substance abuse prevention field.



            Services and Support

            Communications Planning
                 • Implementation strategies and timelines
                 • Mechanisms to sustain programs
                 • Evaluation strategies

            Creative Development
                 • Logos
                 • Media campaigns
                 • Website templates
                 • Customized media

            Training and Speaking
                 • Social marketing communications
                 • Community organizing
                 • Youth empowerment

            Prevention Resources
                 • Research-based
                 • Award-winning
                 • Diverse topics
                 • Range of formats
                 • Online tools and information

            Customer Support
                 • Alcohol prevention experts
                 • Consultants
                 • Troubleshooting
                 • Free product and service quotes

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            Collaborating Partners

            When you choose FACE, you work with a national non-profit organization with experienced professionals who
            are passionate about helping groups reduce alcohol-related problems. As a long-time advocate and partner in
            alcohol prevention, FACE understands the challenges you confront. Our experts are directly involved in the
            prevention field and our work takes us across the U.S. to interact with constituents at all levels. We use that
            interaction and feedback to create new products and services that are hard-hitting, on-target and sought-after
            by those who know prevention. When this happens, our work comes full-circle because every dollar spent with
            FACE is used to create new resources. We welcome an opportunity to speak with you about how we can help
            with your social marketing efforts. Call us at 1-888-822-3223 for articles on social marketing and examples of
            our work.

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            Additional Resources:
            Turning Point
            National Center for Health Marketing