Low-Risk Consumption Guidelines

The Domino Strategy™ uses low consumption guidelines to define responsible drinking. The guidelines are taken from the U.S. Department of Health and Human Services and the U.S. Department of Agriculture's, Nutrition and Your Health Dietary Guidelines for Americans, Fifth Edition, 2005.

The guidelines are:

0 - Alcohol for people who are:

  • Under 21.
  • Pregnant, trying to become pregnant or breastfeeding.
  • Operating any type of vehicle or machinery.
  • Recovering alcoholics or drug dependent.
  • Using certain medications.

1 - No more than one standard drink* per day for women.
     *1 standard drink = 12 ounces of beer,
                                      5 ounces of wine or
                                      1.5 ounces of 80-proof distilled spirits
2 - No more than two standard drinks per day for men.

The text on the graphic is kept to a minimum to help the public remember the most important part of the guidelines (0-1-2). The Domino is used as a graphic element because it is a well-known image that uses numbers as part of its design.

Related Links:
How Much Booze Is Good For You?
Dietary Guidelines for Americans
If you drink alcoholic beverages, do so in moderation

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