Mission/Vision


            Our mission is to raise public awareness about the impact of alcohol misuse and abuse and to provide realistic
            solutions that promote positive change.


            Our vision for the future is simple – support healthy and
            robust communities where everyone can experience life to
            its full potential. Where families can attend sporting events
            without the risk of hearing obscene language and wading
            through spilled beer. Where college kids can be fully
            engaged in one of the most exciting times of their lives
            without guilt, injury or death. Where businesses reap the
            rewards of a healthier and more productive workforce. And
            where the cultural pastime is not drinking, but simply
            enjoying the company of family and friends.