to make a health pitch for its products in an attempt to beat out wine and liquor as the alcoholic beverage of choice among drinkers. Prohibited from making health claims in its advertising, the brewer had adopted a third-party strategy, featuring lectures by a Harvard epidemiologist on beer's health benefits. Read More....

is where it all began. On November 17, 1991 the popular CBS news program, "60 Minutes" carried a feature telling how the French consume more dietary fat than Americans, yet experience a far lower incidence of coronary heart disease. Fifteen years later, the French paradox continues to influence public attitudes about alcohol, and now a major marketing campaign by the world's largest brewer.
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is Join Together's new online campaign to reduce underage drinking, as we reported in the March issue of this newsletter. By using the latest tools of modern technology, Join Together has been able to mount a more effective effort to implement the recommendations of the landmark Institutes of Medicine report. Now this same technology is being used in another program aimed at adults. Learn about the surprising results of a new approach to drinking problems in "Sobering Up Over the Internet."
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FACE, a national, non-profit organization that produces resources and training on alcohol-related issues, released the film, This Place in March 2005. The film was entered into the international Telly Awards competition where it received a Bronze Telly for outstanding achievement. Read More....