is the message that appears on containers of beer, wine and liquor, as well as in alcohol advertising. Since objective guidelines are never included, drinkers are left to establish their own individual definition of what constitutes responsible drinking. The strategy has worked well for the industry, since alcohol sales have steadily increased over the past several years. Now the drinking age issue has emerged as a tactic to bring 18-year-olds into the legal market as “responsible drinkers.” You may have thought this issue was settled once and for all in the 1980’s, but the debate has been renewed among lawmakers in state government and in the media, and what is sorely needed now is “responsible thinking” about this issue.
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at California vineyards became so popular that brewers and distillers eventually adopted on-site tasting to boost their sales as well. But now, the latest technology threatens to replace sampling of products such as beer, wine and spirits with synthetic flavor strips, according to a report in the trade publication Advertising Age.
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St. Louis Cardinal pitcher Josh Hancock killed himself when he drove his car into the back of a tow truck April 29. The incident started a movement among Major League Baseball to no longer stock clubhouse refrigerators with free beer to facilitate player drinking after ball games. The Nation fooball League has gone even a step further. Read More....

on the college campus continues to be a challenge. Michigan’s largest public university got some help from the state Liquor Control Commission (LCC) recently on slowing down keg sales. The new LCC policy wasn’t adopted to slow down binge drinking, but it is having that result just the same. Read More....