continues to be a popular approach to prevent binge drinking on the college campus, but administrators should examine an alternative approach that began in an environment most would never suspect, but which has already posted a remarkable record of success.
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prides itself on investing in so-called "prevention" programs, allegedly aimed at encouraging the industry's customers to "drink responsibly." Anheuser-Busch, the world's largest brewer, claims to have invested more than $100 million in such efforts, featuring its famous "Know When to Say When" message. However, a growing number of critics argue that such programs actually do more harm than good. Read More....

tend to pour single servings of beer and liquor that are larger than commonly used standards. Whether they over-pour because they lack knowledge of standard serving sizes or simply have difficulty pouring the correct amounts, their misconceptions of standard serving sizes could lead to inaccuracies in self-reported consumption. Because of this, the validity of students' responses on alcohol surveys and the definitions of risky drinking based on them could be called into question. A new study deals with this issue and examines whether feedback regarding the accuracy of definitions of standard drinks leads students to alter their self-reported levels of consumption. Read More....

was once the nation's model for preventing alcohol problems, but when Dr. Ernest Noble became NIAAA director, he argued for a more objective standard. Now the NIAAA, along with the U.S. Department of Agriculture, has advanced a formula for low-risk alcohol consumption that has been widely accepted by the scientific community. Rather than subjective judgment, the standard calls for counting drinks.
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