programs have been credited by the alcohol industry in reducing DWI by 41 percent since 1982. But this reduction, according to researchers, is more likely to have resulted from raising the legal drinking age from 18 to 21. Few existing studies conclude that Designated Driver programs have been effective in reducing drunk driving. But now the concept has gone commercial, with the creation of Your Designated Driver Corporation. What message is this sending to drinkers and liquor licensees?
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are increasingly receiving jail sentences, particularly repeat offenders. Normally that would mean that they would spend time in a standard county jail, where walls are bars, fellow inmates are hardened criminals and privileges are few. But this is not necessarily the case in California, where offenders whose bank accounts are substantial may be offered pay-to-stay upgrades.
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continually presents a problem across America, but nowhere is that problem considered as serious as on college campuses. Educational campaigns urge students to limit the number of drinks they consume, but even if they try, this becomes more difficult as some bars supersize their drinks.
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has a major commitment in advertising sporting events, both on the college and professional level. Advertising dollars from Anheuser-Busch helped to popularize professional basketball, building the National Basketball Association to a multi-billion dollar enterprise. As the NBA announced plans to expand its television coverage to China, most observers expected Anheuser-Busch to become its major sponsor. However, the Chinese government had a different idea, and you'll never guess who will be the NBA's chief sponsor in China. Read More....